You Are Your Business

44. Pivoting with Purpose with Shana Recker: Entrepreneurship, Burnout, and Growth

Amy Sussex Episode 44

In this episode Amy chats with Shana Recker,  a former corporate graphic designer who took the brave step of starting her own business. Shana shares her journey from the hustle of corporate life to the hustle as an online business coach to finding balance in down for you services. We dive into the realities of entrepreneurship, burnout, and how stepping away from the pressures of business led her to rediscover her love for art, which she began for her mental health.

Key topics covered include:

  • Shana’s transition from corporate design to entrepreneurship and network marketing
  • How burnout led her to pivot from coaching to exploring art as a form of mental escape
  • The challenge of always having your brain "on" as an entrepreneur
  • How to grow your business outside of relying solely on social media
  • The value of getting a job or side gig to realign with your goals
  • Checking in with your values and defining your own version of success
  • How all of Shana's clients now come through referrals
  • The importance of evolving in your business, and why it's okay to change direction when needed

Shana also gives a behind-the-scenes look at her own podcast, sharing how it’s really going, and the joy she’s found in connecting with clients in meaningful, authentic ways.

Tune in for inspiration, insights, and tips for sustaining a fulfilling entrepreneurial journey.

Takeaways:

  • It’s okay to move from one thing to another—it leads us to where we’re meant to be.
  • Burnout is real, and finding mental outlets can be life-changing.
  • Align your business with your personal values to feel more fulfilled.
  • Referrals can be a powerful way to grow your business, without relying heavily on social media.


Connect with Shana

https://www.instagram.com/shanarecker_art/

https://www.instagram.com/iamshanarecker/

https://www.shanarecker.com

How It's Really Going with Shana Recker Podcast SeriesApplehttps://podcasts.apple.com › podcast › how-its-really-go…



Connect with Amy 

https://www.instagram.com/amy.sussex/

https://thebusinessmanagementco.com/



People on this episode